Immediately available and seeking a challenging part or full time role depending on the requirements of the business, this candidate is looking for roles in what could broadly be described as the A5/A483 corridor.
Multi award-winning and degree educated, with over fifteen years’ experience in creating communications strategies and campaigns, her core skills include bespoke public relations, web and intranet management, internal communications, branding and CSR activity. Her enviable track record of success from the past fifteen years has delivered results not just through aligning marketing with the overall business strategy, but also by engaging the people delivering those strategies on the ground, leading to increased market profile and ultimately sales.
Her successes have included reducing overall cost to business by removing the need for an external PR agency (saving £96,000 pa), crisis management services (saving £60,000pa) and external copywriters and developing PR and Communications strategies and implementing media campaigns to raise the profile of, and to competitively position, the business in the media.
She has been responsible for delivering multi-faceted public relations campaigns generating minimum ROI of £8:£1 in terms of Advertising Value Equivalent (AVE) for press coverage achieved and coordinating a rebrand campaign to reinvigorate the business following a period of significant growth and multiple acquisitions. She has also project managed the development of an Intranet for two global companies and supervising the relaunch of corporate websites (using SharePoint, WordPress and bespoke CMS Platforms)
Overall, she has had responsibility for above and below the line marketing (email campaigns, advertising, direct mail, point of sale merchandise), producing all marketing collateral including web, intranet and social media, newsletter articles, direct mail campaigns, press releases, trade articles etc, and was described by her previous employer as “a delight to work with….keen to work with the business to make sure our message gets through effectively”, she is immediately available for permanent or long term contract opportunities.